The Mardiney Group | A Communication Design Agency
Strategic design and aesthetic solutions for corporations and non-profit institutions. Deliver your message with impact.
At the Mardiney Group, we have more then a half century of experience helping corporations and non-profits communicate their messages through design. We’re not a bunch of young guns who think the Strokes are the next big thing, when they’re really a rehash of the Stones.
We’re aware of the bottom line. Whether you’re a Fortune 500 multi-national corporation or a local small business, the Mardiney Group will build effective creative campaigns that resonate and allow you to get your job done better. We can help you communicate your message across a variety of medium and platforms– print, digital, video, internet or intranet, literally or figuratively, without giving in to fads or bells and whistles.
If it’s one thing the 21st century has taught us, it’s not to waste. We all have busy lives and technology demands our attention while setting loose the world. Great design is the continuum. Welcome to our world.
Our Recent Work
National DCP: Branding
This national supply chain management co-operative was seeking to rebrand as they diversified their essential business. The challenge: retain a connection to their core business – as a $2 billion purchasing cooperative serving more than 7,500 Dunkin’ Donuts franchisees – while also establishing a unique corporate identity to support future growth. We retained the highly recognizable Dunkin’ orange to honor the connection to the beloved consumer brand. We then built a color palette that reflected the NDCP’s reliability and nationwide territory. The final logo evokes a map, and plays off NDCP’s core business of supplying businesses across the country. The arrowhead establishes a strong forward direction, depicting the true course of this established but ever innovative company.
Cardiologist HoFH Journey Map
Medical treatment is complex for patients and physicians alike. Great design helps lay out complex information in a clear and easy to understand format. Physicians lean on graphic design in a form called the journey map. Here’s a journey map The Mardiney Group designed to be used by cardiologists in treating a rare genetic disorder.