Control Freak

Brand Identity, Packaging & Sales Collateral

For Control Freak, The Mardiney Group developed a complete brand identity system for an independent shapewear designer launching a new line for presentation to major lingerie manufacturers. The project extended across logo and brand development, packaging design, a marketing video, and a custom PowerPoint sales presentation, creating a cohesive set of materials to support business development and product positioning. The result was a strategically branded, multi-platform presentation system designed to help the line stand out in a competitive intimates market.