A trip to historic Harpers Ferry, West Virginia last weekend allowed for some quality time travel. Not only were we surrounded by civil war-era structures, take a look at the old-fashioned typography gracing the throwback city’s menus and storefronts.
Typeface plays a central role in depicting a brand’s identity. Imagine Harpers Ferry awash in Helvetica? No, no, that just wouldn’t do!
With the current popular obsession with mid-century modern and a stripped down aesthetic, it was refreshing to travel back to the 19th century. We could talk about typeface all day. So what’s your type?