Time Warner, Inc.: Heiskell Awards Community Service Campaign
The Mardiney Group designed an internal advertising campaign aimed at Time Warner Inc.’s 31,000+ employees nationwide, to promote its 30th annual Heiskell awards community service awards honoring exceptional service-minded employees. We worked closely with Time Warner’s corporate communications team to help create the Who’s Your Hero? campaign tagline, and designed a multi-faceted campaign focusing on past award winners. We applied the concept to a variety of medium, including posters of different sizes, postcards, email and website banners.