Oldfields School: Alumna Magazine
How do you refresh a school’s major publication without alienating its ardent alumni readership? Staying true to the school’s essential culture allowed the Mardiney Group to overhaul this school’s magazine and increase engagement. The masthead was redesigned and photography was sumptuously highlighted redirecting the magazine’s look while remaining loyal to the school’s mission as a student-centered institution. The result is a magazine as sophisticated as a major universities’ but accomplished on a small school’s budget.