Kenneth Cole Productions Women’s Merchandising Guide
To launch its first ever women’s wear line, Kenneth Cole needed a merchandising guide to educate retailers, including major players such as Macy’s and Nordstrom’s, about each item in the line. We designed a sumptuous, oversized, perfect-bound guide to showcase the clothes and be exceptionally user-friendly. We worked closely with Kenneth Cole’s merchandising team to create an inaugural guide that met their every ideal. We also performed extensive photo retouching so that the guide’s images looked exactly like the real products and to save our client from costly photo reshoots.