Institute of Fine Arts, NYU: Annual
IFA was looking to create a piece to accomplish different goals – interest new students, appeal to funders/supporters, and detail the course catalog. The Mardiney Group conceptualized the finished product, including color palette, design, order, layout and imagery. We utilized color to differentiate the different purposes of the piece and highlighted the wrought iron IFA icon to draw the disparate parts together. We are pleased with this hybrid annual report/course catalog, a finished product that is cost-efficient for the client and appealing to the reader.