American Express: Visual Identity Quick Guide

This financial giant needed a user-friendly style guide for internal use. We condensed their mammoth on-line style guide and simplified it into a portable, easy-to-use reference tool for use by key personnel all around the globe. Our concept featured color-coded pages and a durable design that mimicked a well-known color guide found on every designer’s desk.

  • Category: Print
  • Capabilities: Messaging, Typography, Color Palette, Photography, Graphic Design

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