“So, kid, what’s your story?”
Back in the day, every new kid got asked this question on the playground, usually by the biggest kid. And if you knew how to stay out of trouble (aka, not get beaten up), you knew how to answer quickly and succinctly.
The same is true for businesses, especially the new kids in town but also for the oldtimers, too.
To use marketing lingo, your story is your positioning statement and your positioning statement sums up your brand. If you stammer or go on for too long when someone asks for your story, well, you and your business could get a little roughed up by the big kids on the playground (aka, your competition).
When clients who are launching a new product or brand come to The Mardiney Group looking for a new logo and graphic design, we stress the importance of storytelling that goes beyond the logo. It’s critical for clients to know their story and be able to tell it quickly and succinctly.
Major corporations will utilize focus groups and large-scale surveys to gather data to inform their storytelling strategy. We know that smaller businesses cannot afford all those bell and whistles, and so at The Mardiney Group we adopt an ear to the ground approach to logo development and graphic design. We’ll interview the business principals, conduct some market research, and then work closely with our clients to create a positioning statement or their story that resonates and can be told in 45 seconds are less.
Then we’ll design the logo and create a library of fonts and color treatments to round out the story. We work with our clients from introduction to the final conclusion so that they can tell their story without being dusted up by the playground big boys.
Get in touch if we can help your business tell its story with great design.